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Spark Events

Privacy Policy

Effective August 11, 2026 · Last updated October 27, 2026 (ad clicks in the on-device memory; planning tools: a copy by email adds you to our email list, and is sent by our own server through Resend)

This policy describes what Spark Events LLC ("we," "us") collects through this website, who we share it with, and how to reach us about it. Questions, corrections, or deletion requests:sales@sparktheparty.com.

Notice at collection: quote and booking requests

This is the short version of what happens when you send us a quote request or a photo booth booking request on this site. The sections below give the full detail.

  • What we collect: your name, email address and phone number; your event details (date, city or venue, guest count, start time and hours, the services or booth you pick, and anything else you tell us); how you found us (for example the ad, link or search that brought you here, and Google Analytics' anonymous visitor ID); the cookie consent choices in force when you send it; and, from our host, your IP address and device information. The city or venue text you type is used to suggest places (through Mapbox).
  • Why: to confirm availability, prepare your quote or contract, plan and run your event, and contact you about it by phone, text or email; and to measure which of our ads and pages work. We send you marketing email when you join our list (the Birthday Club, or a planning tool that emails you your results, which says so beside its button); you can unsubscribe anytime.
  • Selling and sharing: we do not sell your information for money. If you clicked Accept on advertising cookies, we share with Meta your hashed email address, phone number and first name, your IP address, device and browser information, Meta's cookie identifiers and the page address, for ad measurement and targeting. California law calls that "sharing" (see Advertising (Meta)). Usage data also goes to Google Analytics unless you turn analytics off. Meta and Google also collect information directly through their tags on this site, under their own privacy policies. You can opt out at any time:.
  • How long we keep it: booking records for as long as we need them to run your event and meet legal, tax and accounting requirements; requests that don't become bookings for up to 36 months, then we delete them (seeHow long we keep it).
  • Who receives it: the service providers listed inWho we share it with, such as our database host (Supabase) and our customer-relationship system (Pipedrive).

How this site is built, and why it matters

Most of our inquiry forms open your own email application with a message ready to send. That means the details you type are not submitted to this website and are not stored by it — they travel as an ordinary email from your account to ours, exactly as if you had written to us yourself. We only ever see what you actually choose to send.

Two pages work differently, and are described below.

What we collect

Forms we email to existing bookings (JotForm)

Our quote request page uses our own quote builder (below). Some forms we send to existing bookings by email are hosted by JotForm. When you submit one, JotForm receives it directly and passes it to us. It collects what you fill in — typically yourname, email address, phone number, event date, occasion or event type, and details about your event.

When you visit our site, we also record how you found us — such as a search engine, a review site, an email we sent you, or the ad or link you clicked — and carry that along with your quote request so we can tell which marketing efforts are working. So that a later visit is still credited to where you first found us, your browser remembers how you first found our site, and the first and most recent of our ads you clicked to reach it, on your own device, for up to 90 days. It holds no name, email or phone number. It is not kept if you have turned analytics off in Consent Preferences or your browser sends a Global Privacy Control signal, and doing either deletes it. When you send a quote request we also note the consent choices in force at that moment, so we can honor them. We keep a copy of quote and final-details submissions in our own systems (hosted bySupabase) in addition to JotForm's copy, so our team can see them in one place. JotForm's forms may also load JotForm's own third-party scripts (such as maps or its performance monitoring) inside the form itself, outside our control — those are covered by JotForm's own privacy policy.

Our own quote builder

Our quote request page uses our own quote builder. When you use it, what you enter — your name, email address, phone number, event date, guest count, event city or venue, the services and items you pick, and any site or event details you provide — is sent directly to systems we operate: it is stored in our database (hosted bySupabase) and in our customer-relationship system (Pipedrive) so a real person can prepare your quote. As you type an event city or venue, the text you have typed is sent to Mapboxthrough our own server to suggest addresses; your event location is also used withGoogle Maps services to estimate travel distance. Your in-progress build is saved in your own browser's storage so you can pick up where you left off. Your private link opens your event so you can add final details. If you lost it, we can email it to the address on your booking; that email is sent throughResend.

Party planning tools (bar calculator)

The bar calculator runs entirely in your browser while you use it. Nothing is sent anywhere unless you ask us to email you the shopping list.

If you do, we receive your name, email address, event date, your city, whether you have booked with us, your guest count and non-alcoholic guest count, the estimated drink totals and budget the tool calculated, and the shopping list itself. Our own server emails the list to you, and a copy to our team, using Resend. The list itself isn't stored after it's sent.

Emailing yourself the list also adds you to Spark's email list, as the line beside the email field says: "Email me my list and keep me posted on Spark offers and party ideas. Unsubscribe anytime." We record your email address, the tool you used and the visit that brought you to the site (the same ad and page details we keep with a quote request: which ad or page you came from, and your cookie choices). Every marketing email carries an unsubscribe link, and you can also ask us to stop at any time. We never text you about this.

If you also tick "Also send me a quote from Spark for this party", we treat it as a quote request, exactly like our quote form: your name, email, phone (if you give it), event date, city or venue, your guest counts and the bar you planned go into our customer-relationship system (Pipedrive) so our team can price it and contact you. Nothing is sent as a quote request unless you tick that box.

Automatically

Our host, Netlify, keeps standard server access logs — including IP addresses — as part of operating the site. Fonts are served from our own servers, not a third party.

We also use Google Analytics 4, delivered throughGoogle Tag Manager, to understand how visitors use this site — which pages get viewed, roughly where visitors are coming from, and general usage patterns.For visitors in the United States, this analytics tracking runs by default — it is "opt-out," not opt-in — and you can turn it off at any time using the Consent Preferences link in the footer or the "Do Not Sell or Share My Personal Information" link described below. Analytics data flows into Google's BigQuery and from there into our own database (Supabase), so our team can analyze it alongside our other business records. We use this data in aggregate; we do not use it to identify you individually, and we do not sell it. When you send a quote request, our server may also tell Google Analytics that a request was made during your visit (so the count isn't lost to ad blockers). That message carries only Google Analytics' own anonymous visitor ID and general details like the type of event — never your name, email address or phone number — and it is not sent if you have turned analytics off or your browser sends a Global Privacy Control signal.

Cookie consent & your choices

This site uses Termly to run the cookie consent banner you see when you first visit. Termly detects your approximate region (from your IP address) to show the right consent choices for where you are, and keeps a record of what you chose. You can change your choice at any time using the "Consent Preferences"link in the footer.

For visitors in the United States, cookies split into two groups:

  • Analytics cookies (Google Analytics) run by default. You can turn them off at any time.
  • Advertising cookies (Meta Pixel) are off by default and only turn on if you click Accept in the banner.

This site also honors Global Privacy Control (GPC) — a browser or extension setting that automatically tells us you don't want your information sold or shared — and provides a "Do Not Sell or Share My Personal Information"option through the consent banner for anyone who prefers to opt out directly. For the full list of cookies this site uses, see ourCookie Policy.

Advertising (Meta)

If you click Accept in our cookie banner (or Allow Allin Consent Preferences), this site uses the Meta Pixel (Facebook/Instagram) and Meta's Conversions API so we can measure which of our ads work and show relevant ads. Until you click one of those, Meta's tools are blocked entirely; saving preferences without clicking them does not turn advertising on.

When you start a quote request or join the Spark Birthday Club, we tell Meta that it happened. For a quote request we send hashed (scrambled, non-readable) versions of your email address, phone number and first name; for a Birthday Club sign-up we send no email or name. With either, we also send your IP address and browser/device information, Meta's own cookie identifiers, and the address of the page. Meta uses this to match the event to a Meta account, to measure our ads, and to decide who sees them (for example, to stop showing an ad to someone who already asked us for a quote). Under California law this is a "sharing" of personal information for cross-context behavioral advertising.

We send Meta nothing unless you clicked Accept or Allow All, and nothing if your browser sends a Global Privacy Control signal or you have opted out. Our own servers also never report a quote request or sign-up to Meta for an email address that has asked us to stop marketing to it. You can opt out at any time with Do Not Sell or Share My Personal Information or Consent Preferences in the footer, by emailingsales@sparktheparty.com, or through your Meta ad settings and aboutads.info/choices. Meta handles this data under its own privacy policy.

Planned: we may also share a hashed list of customers' email addresses or phone numbers, and the value of a completed booking, with Meta and Google to build advertising audiences (for example, to reach past customers or people similar to them). People who have opted out or asked us to stop marketing to them will not be included.

Email marketing

We use Klaviyo to send marketing emails to people who ask for them, including members of the Spark Birthday Club (below). You receive marketing email when you join our list: by joining the Birthday Club, by ticking a marketing checkbox, or by having a planning tool email you your results (the tool says so beside its button). Every marketing email includes an unsubscribe link, and you can opt out at any time.

Notice of financial incentive: Spark Birthday Club

The Spark Birthday Club is a free program. When you join, you give us yourfirst name, email address and birthday (month and day, no year). In return we send you a birthday gift worth up to $100 when you book a party with Spark around your birthday. The gift is an addition to your party, not cash; what it is depends on the party you book. One gift per person per year. We email the details of the gift before your birthday. We also note where you signed up (for example, a party card or this website) and the version of this notice you saw.

How you join: by filling in the Birthday Club form on our website and pressing "Join the Birthday Club". Joining is your choice, and nothing else we offer depends on it. How you leave: use the unsubscribe link in any of our emails, or email sales@sparktheparty.comand ask us to remove you; we stop emailing you and delete your birthday from the program. Leaving costs you nothing except future birthday gifts.

What your information is worth to us: we estimate the value of a member's information at up to $100 a year. We worked this out from what the program costs us: the most we will spend on one member's birthday gift each year is $100, and we offer the gift because a birthday reminder sometimes leads to a party booking. We use the information to run the program and to send you our marketing emails (your birthday gift, our newsletter and occasional offers); joining the club is signing up for those emails. If you clicked Accept on advertising cookies, we also tell Meta that someone joined, without your email or name (see Advertising above). We do not sell it for money. You must be 18 or older to join.

What we do NOT do

  • We do not use session recording or heatmap tools.
  • We do not sell your personal information for money. We do share limited, hashed customer information with Meta and Google for advertising purposes as described above — under some state privacy laws (like California's), that counts as a "sale" or "share" even without money changing hands, which is why we provide the Do Not Sell or Share option above.
  • We do not set advertising cookies, or include your on-site activity in ad-audience sharing, unless you accept advertising cookies in the consent banner.

Who we share it with

  • JotForm — receives and stores submissions of the forms we email to existing bookings, on our behalf.
  • Supabase — hosts the database behind our own quote builder, storing your quote request and event details.
  • Pipedrive — our customer-relationship system; quote requests from every form become records there so we can respond to you.
  • Mapbox — receives the venue/city text you type into our own quote builder (proxied through our server) to suggest addresses.
  • Resend — sends the emails you ask for: your private event link, and the result of a planning tool such as the bar calculator's shopping list. It receives your email address and what's in that email.
  • Google Analytics, delivered via Google Tag Manager— receives usage data (pages viewed, general location, device/browser info); for US visitors this runs by default unless you opt out.
  • Meta (Facebook/Instagram) — if you click Accept on advertising cookies: visit data through the Meta Pixel, and, when you start a quote request or join the Birthday Club, a conversion event with hashed contact details (quote requests only), IP address, browser information and cookie identifiers, for ad measurement and targeting (see Advertising above). Planned: hashed customer lists for ad audiences.
  • Google (Google Ads) — planned: receives hashed customer-list and conversion-event data for ad audiences, on the same basis as Meta above.
  • Klaviyo — sends marketing emails to people who opt in, including Birthday Club members.
  • Termly — runs our cookie consent banner and Do Not Sell/Share mechanism; receives your approximate region and your consent choice.
  • Netlify — hosts this site.
  • jsDelivr — serves the calculator's email script; receives your IP when that page loads.
  • Legal — if required by law, or to protect our rights.

Each handles data under its own terms and privacy policy.

How we use it

  • To answer your inquiry and prepare a quote.
  • To plan, staff, and run your event, and to reach you about it.
  • To send you marketing about our services — but only if you ticked the box asking for it. You can opt out any time by replying, using the unsubscribe link, or emailing us.
  • To measure and improve our advertising, and to show our ads to people likely to be interested. We share limited information with Meta for this only if you clicked Accept on advertising cookies (see Advertising above).
  • To meet legal, tax, and accounting obligations.

Do Not Track & cross-site activity

Some browsers send a "Do Not Track" signal; we do not currently change this site's behavior in response to that specific signal, but we do honor Global Privacy Control (GPC) — a similar opt-out signal with legal effect in states like California (see Cookie consent & your choices above).

Google Analytics recognizes repeat visits to this site over time. As described above, if you click Accept on advertising cookies we tell Meta when you start a quote request or join the Birthday Club, and we plan to share hashed customer lists with Meta and Google for advertising audiences; this may allow those companies to connect your activity on this site with your activity on their own platforms. You can opt out using the advertising consent choice or the Do Not Sell or Share option.

How long we keep it

We keep inquiry and booking records for as long as needed to quote, run your event, and meet legal, tax, and accounting requirements. Inquiries that do not become bookings are kept for up to 36 months after the request (so we can follow up about future events), then deleted. The record of how you first found our site that your own browser keeps is deleted after 90 days. Cookie lifetimes are listed in ourCookie Policy.

Your choices

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Email us and we will handle it. We may need to confirm who you are first, and we may need to keep records connected to a booking or required by law.

You have the right to opt out of the sale or sharing of your personal information. Use the "Do Not Sell or Share My Personal Information" link in the footer, turn on Global Privacy Control in your browser, or email us. If you email us to opt out, we also stop reporting your quote requests and sign-ups to Meta from our servers.

Security

We take reasonable measures to protect your information. No method of transmission or storage is completely secure, and we will not claim otherwise.

Children

This site is not directed to children under 16 and we do not knowingly collect their personal information.

Changes

If we change this policy we will update the effective date above. If the change is significant — for example if we add a feature that sends your information to a new third party — we will say so clearly on this page before it takes effect.

Contact

Spark Events LLC
Sacramento, California
sales@sparktheparty.com

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Spark Birthday Club

Get a gift on your birthday

A gift worth up to $100, added to your party when you book with Spark.

Birthday

By joining, you'll get Spark's emails, including our newsletter. 18+. Unsubscribe anytime. Details and our notice of financial incentive

You're in

Your gift will land in your inbox before your birthday: something worth up to $100, added to your party when you book with Spark.